With the change and evolution of modern technologies,small and medium business are doing everything they can to keep up, which can be said true for the rest of human society.
1.BECAUSE DIGITAL MARKETING LEVELS THE ONLINE PLAYING FIELD
Digital marketing provides small and medium business the chance to complete and attract their share of targated traffic. Small companies now have the resources to perform sales nad marketing processes that were previously available only to large corporations.
2. DIGITAL MARKETING IS MORE COST-EFFECTIVE THAN TRADITIONAL MARKETING
Small Business have little resources and even capitalization. This is why Digital Marketing provides them with a better and muchmore cost-effective marketing channel that delivers results.
40% claimed getting considerable savings by using digital marketing methods of promotion for their products and services.
28% of business owners surveyed will shift marketing budget allocations from traditionalmedia channels and invest them into digital online marketing tools and techniques. Digital marketers get better cost-per-lead(CPL) compared to other marketing channels.
3. DIGITAL MARKETING DELIVERS CONVERSION
Online business marketing products and services online measure success by the percentage rate of incoming traffic gets converted into.
Top priorities for Digital Marketrs Business owners are streamlining their digital marketing campagins towards conversion optimization
Tools And Techniques That You Can Use For Your Digital Marketing Campaign
These three effective generate quick and effective interaction with targeted audiences and delivers better than average results in terms of higher conversion rates.
(i) Search Engine Optimization
(ii)Social Media Marketing
4.DIGITAL MARKETING HELPS GENERATE BETTER REVENUES
Higher conversion rates generated by effective digital marketing techniqueswill deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
Companies using digital marketing strategies have 2.8 times better revenue growth expectancy
Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.
5. DIGITAL MARKETING FACILITATES INTERACTIONWITH TARGETED AUDIENCES
Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want.
6.DIGITAL MARKETING CATERS TO THE MOBILE CONSUMER
mobile gadgets have evolved from being mere alternatives for laptops and personal computers,into something that is influencing their purchasing decision.
7.DIGITAL MARKETING BUILDS BRAND REPUTATION
Delivering on what you promised will help you develope a better relationship with your targeted audiences
8. DIGITAL MARKETING PROVIDES BETTER ROI FOR YOUR MARKETING INVESTMENTS
The key to succeSs in digital marketing however of targeted traffic that converts into sales and leads. the more your business generates this kind of traffic, the faster you can realize your ROI.
9.DIGITAL MARKETING EARNS PEOPLE’S TRUST
Digital marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined,or availed by a product or service marketed by a particular brand or business.
90% of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.
10. DIGITAL MARKETING ENTICES PEOPLE TO TAKE FAVOURABLE ACTION
Digital marketers can make use of clever and innovative ways to entice conversion using calls-to-action.
Calls-To-Action specifies what your web visitors should do next.
11.DIGITAL MARKETING MAKES YOU READY FOR THE INTERNET OF THINGS
The “Internet of Things” is a global ecosystem of interconnected devices-tablets,smartphones,gadgets,appliances and more that can interact with each other through the internet. Survival for your business in the era of the “Internet of Things ” means illusion in this inter connnected grid giving you an acces window to reach out to targeted audiences belonging to this online grid.
12. DIGITAL MARKETING ENSURES ONLINE BUSINESS SURVIVAL
Even if you have tones of website visitors but none of them ever convert, your online business will also cease to exist.
Digital marketing helps you to make use of proven strategies and techinques that attract not necessarily more traffic-but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the kind of people that delivers the right kind of results is what Digital marketing is all about ensuring survival for your business.