We all know that social media is crucial to creating a successful business nowadays, but are all social media platforms worth the same amount of your time and money?So what are you supposed to do? Waste your energy on all of them until you find out which one works for your business?
When you choose a Platform to promote your website, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you’ve decided is best suited for your company. Most people and companies can’t be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.
Acts as an online scrapbook, showcases products, and displays brand essence through inspiration boards. Pinterest is billed as a content-sharing service that allows members to pin or post photos, videos, and other images to their pinboards.
LinkedIn is the consummate networking site. Even before the term “social media” became fashionable, we had social networking, and that clearly defines LinkedIn. It’s a way of growing connections in the business world and utilizing them as necessary.
It’s great for reaching out to people and getting into their Rolodex, so that when they need your services, there you are. It also includes groups and discussions where you can politely discuss your interests, show that you’re transparent, solicit advice, ask questions and answer questions, letting your expertise impress others. Service providers are more prevalent than manufacturers or retailers, because it’s easier to talk about what you do or what your business does, and it’s not a very visual medium. Like many others, I post links to my articles or blogs so people can read more about who I am and what I do.
YouTube is a very powerful tool, visually driven and potentially very exciting. It has become synonymous with homemade or company-made videos. It’s watched worldwide, and people post videos with hopes of going viral.
The key to using YouTube effectively is to feature your product or service in an unforgettable way, and with millions of people now using YouTube, the bar is set very high. No one will watch a boring video.
Like Pinterest, you can use YouTube to capitalize on our innate love of visuals. It’s a good idea to watch a number of YouTube videos and see which ones generated hundreds of thousands (or even millions) of hits. Videos that show people how to do something, demonstrate your product or service, or introduce a new or unusual (visual) product can help you benefit from YouTube.
Twitter is an ongoing conversation that, like text messaging, has become widely popular. Unlike Facebook and other social media platforms, where people can choose what to look at on your site, or respond later, Twitter is more “in the moment.”
It shares breaking news and quick updates, promotes new products, content, or brand contests, collects instant feedback from your audience.
It’s a marvelous tool for businesses that want to reach out to people now and expect–and are ready for–people to reply.It’s for the business that has things to say frequently and prefers to reach people directly.
Facebook is one of the most powerful social platforms in the world. It’s size alone is a positive for any business, because you can assume most people are on it. Builds brand loyalty and reputation. Establishes your business as an authority through interesting content and informational posts.
Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling. Your goal in using Facebook for business is to let customers get to know the people behind the logo. You’ll want to portray your business in a friendly, “sociable” manner, as a place where customers are treated well and “everybody knows your name.” For example, photos should illustrate not just you at your desk but your dog at a company event, or your staff all teaming up to work at Habitat for Humanity. If done correctly, your fans become loyal followers and Facebook can be a very significant lead generator.
It’s hard to be on all platforms, so choose the three that best meet your needs and monitor — or hire someone to monitor — them closely. Social media only works if you stay involved.
Google+ is Google’s social platform. It’s compared to Facebook and Twitter, but many people believe that it’s much more than that. There are a few extra features, such as Communities and Circles that increase interaction with people and topics that interest you.
Instagram is owned by Facebook. It’s a photo and video sharing platform that allows users to share their photos with other users.There’s also some pretty funky filters that you can choose to tweak your photos! If you’re a service provider things are a little bit more difficult because you might have to think about what you could take photos of.
A lot of businesses have done very well by taking photos of their offices, celebratory staff parties, the staff doing particular projects, the machinery they use etc.
After you know what you’ll be posting, download the app to your phone and get snap happy.
Don’t forget to use relevant hashtags when you upload your photos so that people searching through Instagram can find you! Then use these same hashtags to find people in your industry and follow their accounts!