Digital marketing is the placard of products or brands via one or more forms of electronic media. It differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analayze marketing campaigns and understand what is working and what isn’t – typically in real time.
It is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.
The important objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Why Digital Marketing Is Important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
ITMC is a digital advertising company with rich experience in a wide array of business verticals ranging from education, financial services, utilities, real estate to travel, retail and e-commerce.
Helping you connect with your target consumers online, we develop digital marketing programs that define your charisma in the e-market. The multiplicity of services on our platter that includes Pay Per Click, Social Media Optimization, Search Engine Optimization and Email marketing results in generating leads and online sales.